• 535+

  UGC

• 13%

  Engagement Rate

• 8X

  ROI

Driving sustainable awareness and measurable business impact with MMM through a purpose-led TikTok strategy

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +51%

  Ad Recall

• +32%

  Awareness

• +12%

  Engagement Rate

Drive awareness, engagement and position CUPRA as a disruptive and innovative brand